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Saving the world one T-shirt at a time

Mike DiRisio

Issue date: 12/4/07 Section: Arts & Entertainment
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"Me to We Style is driven by the belief that another way of doing business is not only possible - it is essential," said Mangion. "All of this will be made possible by people buying their new favourite T-shirt - a simple act with a tremendous impact."
Once people have come to realize the need for this shift, it is easier to participate then one realizes. This can be achieved by carrying out tasks that we do already; we only need to be more aware of who we are purchasing our products from.
To further help people realize the processes behind their clothing production, Me to We Style proudly communicates the manufacturing processes that their clothes undergo. Using organic cotton and bamboo, they are limiting their 'ecological footprint'.
"Organic cotton is good for farmers, consumers and the environment," said Mangion. "It is grown without using synthetic fertilizers, pesticides, herbicides, insecticides or defoliants on land that has been free of these chemicals for at least three years."
The farmers instead choose to utilize more down to earth, old-fashioned methods.
"Instead of killing weeds with herbicides, organic farmers kill them with hoes; instead of killing pests with pesticides, organic farmers keep them off their crops with things like chili and garlic," said Mangion.
On top of caring for the Earth, changing mentalities and producing some good-looking clothes, Me to We Style refuse to be Scrooge-like capitalists. Instead they persistently donate half of their profits to their partner charity, Free the Children.
"By donating 50 per cent of our profits to Free The Children, we ensure that a better life is created for children and their families in rural and impoverished areas across the globe," says Mangion.
Me to We Style will not be content in simply helping the North American environment, but strives to improve our global situation, one person at a time.
"The idea behind Me to We Style is that by combining education with products that are accessible and desirable to the mainstream consumer, the general public will develop and act on their global social conscience," said Mangion. "In doing so, Me to We Style strives to offer consumers the opportunity to make intelligent purchasing decisions that will have a lasting positive impact on the world around them."
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